A Short Book Empire

A Short Book Empire

Donald Allan is a very productive writer. He has written 16 books in just a few years. Books that cover a very broad range of subjects. His writings range from “Brain Training” to “Recession Marketing Strategies For Small Businesses”. On the surface he seems quite the Renaissance Man, a polymath of words, but once you look a little closer, the illusion starts to fade for Allan’s books are short. Very short. Typically they average only about 22 pages and quite a few of them have had quality issues reported by eagle-eyed readers.

Still readers are drawn in by the enigmatic charm of Donald Allan, a pseudonym used by Alexander Demeshko, a self-described internet entrepreneur. Three of his books are accordingly bestsellers in their respective categories on Amazon. The lure of Allan’s books is perhaps the clever keyword optimizing Allan employs. His titles are stuffed full of traffic-heavy keywords and phrases readers might search for when shopping for kindle books online.

Altogether we estimate that Donald Allan sells on the order of 160 books each day. With an average selling price of $3 a piece this equals roughly $490 a day in sales and around $340 in take home royalties – equivalent to a yearly salary of $125,000. Not bad for any writer and no less so for a writer of 22-page books!

You can find Donald Allan’s books on Amazon.